Customer value analysis reveals the company strengths and-18087
Customer value analysis reveals the company’s strengths and weaknesses relative to various competitors. Which of the following would be considered to be the first step in this process?
This multiple choice question (MCQ) is related to the book/course
vu mkt501 Marketing Management.
It can also be found in
vu mkt501 Final Term - Quiz No.8.
Customer value analysis reveals the company’s strengths and weaknesses relative to various competitors. Which of the following would be considered to be the first step in this process?
Monitor customer values over time.
Assess the quantitative importance of the different attributes.
Assess the company and competitors’ performances on customer values.
Identify the major attributes customers value.
