vu mkt501 Final Term - Quiz No.3
vu mkt501 Marketing Management Quiz
This quiz belongs to book/course code vu mkt501 Marketing Management of vu organization. We have 10 quizzes available related to the book/course Marketing Management. This quiz has a total of 10 multiple choice questions (MCQs) to prepare and belongs to topic Final Term. NVAEducation wants its users to help them learn in an easy way. For that purpose, you are free to prepare online MCQs and quizzes.
NVAEducation also facilitates users to contribute in online competitions with other students to make a challenging situation to learn in a creative way. You can create one to one, and group competition on an topic of a book/course code. Also on NVAEducation you can get certifications by passing the online quiz test.
Question 1: Which of the following is the most important consideration when choosing an event to sponsor?
Consistency in the association between the event and the company's product
The length of the event
When the event occurs
The specific name of the event
Question 2: Personal selling tries to achieve three general goals: finding prospects, convincing prospects to buy, and __________.
Monitoring new products being developed
Being aware of competitors' sales activities
Avoiding repeat sales.
Keeping customers satisfied
Question 3: The __________ concept holds that the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well-being.
Integrated marketing
Relationship marketing
Societal marketing
Global marketing
Question 4: In general, the more attention placed on the meaning of information during __________, the stronger the resulting associations in memory will be.
encoding
decoding
classification
retrieval
Question 5: The dominant cohort, with respect to families, for the next fifty years may very well be the __________ cohort.
married-couple household
single adults
single seniors
married seniors
Question 6: A __________ audit is used to assess a company's image among the organization’s publics or to evaluate the effect of a specific program.
Communications
Social
Environmental
Public Relations
Question 7: Consumption may be shaped by __________ (such as marriage, childbirth, or divorce).
the psychological life cycle
the product life cycle
the life/death life cycle
critical life events or transitions
Question 8: As Rita scans the yellow pages section of her phone book looking for a florist, she sees several others products and services advertised. Though interesting on first glance, she quickly returns to her primary task of finding a florist. The items that distracted her from her search were most likely stored in which of the following types of memory?
Short-term memory
Long-term memory
Middle memory
Subconscious memory
Question 9: Advertising appropriations are largest for which type of product?
Industrial products
Convenience goods
High-priced products
Specialty goods
Question 10: People choose products that reflect and communicate their role and actual or desired __________ in society.
group
status
attitudes
beliefs
