vu mkt501 Final Term - Quiz No.6
vu mkt501 Marketing Management Quiz
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Question 1: In the ABSENCE of __________, pricing remains a flexible and convenient way to adjust the marketing mix.
Experience-curve effects
Strong price competition
Weak price competition
Government price control
Question 2: When marginal cost is equal to marginal revenue, the firm should __________.
Produce more to increase profits
Produce less to decrease total costs
Stop producing additional units to maximize profits
Provide discounts to encourage purchases
Question 3: Consumers today are experiencing a time famine because of their busy lifestyles. One way to avoid the difficulties of time famine, which is of particular interest to marketers, is __________.
to set fewer goals
to multitask
to give in to personal burdens
to report frustration to management
Question 4: The fundamental determinant of a person’s wants and behavior is the person’s __________.
psyche
national origin
culture
peer group
Question 5: __________ is a broad set of communication activities used to create and maintain favorable relations between the organization and its publics.
Advertising
A press strategy
Public relations
Publicity
Question 6: A sales representative for Coca-Cola travels to various shops and restaurants to determine how much bottles the customer needs for the coming period. The sales representative would be classified as which one of the following types of sales
Order getter
Inside order taker
Field order taker
Trade salesperson
Question 7: In many instances the MOST appropriate way to cope with a negative event that may lead to negative publicity is to __________.
Discourage news coverage of the event
Deny that the event occurred
Facilitate news coverage
Hire a public relations firm
Question 8: Brands that are promoted through comparative advertising are MOST likely to be __________.
Market leaders
Brands that are attempting to compete with market leaders
Primarily services rather than tangible goods
Attempting to compete on a non-price basis
Question 9: A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following?
Product advertising
Pioneer advertising
Defensive advertising
Societal marketing
Question 10: Which one of the following pricing policies may result in losing money on the product?
Price leader
Psychological discounting
Penetration pricing
Special-event pricing
