vu mkt501 Final Term - Quiz No.5
vu mkt501 Marketing Management Quiz
This quiz belongs to book/course code vu mkt501 Marketing Management of vu organization. We have 10 quizzes available related to the book/course Marketing Management. This quiz has a total of 10 multiple choice questions (MCQs) to prepare and belongs to topic Final Term. NVAEducation wants its users to help them learn in an easy way. For that purpose, you are free to prepare online MCQs and quizzes.
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Question 1: A marketer uses pioneer advertising to __________.
Promote established brands
Compare brand names
Promote a product in the introductory stage of the life cycle
Introduce a competitive version of the product
Question 2: Which of the following is considered to be a more advanced form of information search wherein the person might phone friends or go online to secure information about a product or service?
Heightened attention
Short-term memory processing
Subliminal processing of information
Active information search
Question 3: The basic role of promotion is __________.
Information
Manipulation
Communication
Interpretation
Question 4: Imran tells his wife, Saima, that his last sales call of the day at McDonald was a disaster. He explains that he never really figured out what the purchasing agent was looking for Saima, a sales trainer for another firm, hands Imran a book on __________.
Improving listening skills
Overcoming objections
Product demonstrations
Closing the sales encounter
Question 5: At the top of Maslow’s hierarchy of needs (shown as a pyramid in the text) are __________ needs.
esteem
self-actualization
social
safety
Question 6: The __________ includes the immediate actors involved in producing, distributing, and promoting the offering.
Task environment
Broad environment
Marketing environment
Customer environment
Question 7: A child growing up in the United States is exposed to all of the following values EXCEPT __________.
achievement and success
activity
efficiency and practicality
the importance of the group in daily life
Question 8: Mr. Kafeel, a sales person from Xerox, develops a list of potential customers and evaluates them on the basis of their ability, willingness, and authority to purchase copy machines. This process is called __________.
Customer search
Sales preparation
Approaching the customer
Prospecting
Question 9: All of the following would be considered to be strategies for approaching consumers who had rejected your company’s model of a product for another competitive brand EXCEPT __________.
redesign your company’s product
alter beliefs about your company’s brand
covertly alter the qualitative data about your product
alter beliefs about competitors’ brands
Question 10: A consumer contest is an example of __________.
Personal selling
Sales promotion
Advertising
Indirect selling
