The expectancy-value model of attitude formation posits that-18088
The expectancy-value model of attitude formation posits that consumers evaluate products and services by combining their __________.
This multiple choice question (MCQ) is related to the book/course
vu mkt501 Marketing Management.
It can also be found in
vu mkt501 Final Term - Quiz No.8.
The expectancy-value model of attitude formation posits that consumers evaluate products and services by combining their __________.
needs
wants
desires
brand beliefs
