vu mkt501 Final Term - Quiz No.10
vu mkt501 Marketing Management Quiz
This quiz belongs to book/course code vu mkt501 Marketing Management of vu organization. We have 10 quizzes available related to the book/course Marketing Management. This quiz has a total of 10 multiple choice questions (MCQs) to prepare and belongs to topic Final Term. NVAEducation wants its users to help them learn in an easy way. For that purpose, you are free to prepare online MCQs and quizzes.
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Question 1: A person’s __________ consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behavior.
culture
subculture
psychographics
reference groups
Question 2: A cigarette ad has a picture of a young man laying on his back and dreamily looking at clouds in the sky. Though not readily obvious to the casual reader, there is a message in the clouds that says “r-e-l-a-x.” This would be an example of which of the following?
Selective distortion
Cognitive dissonance
Selective retention
Subliminal perception
Question 3: A(n) __________ is a descriptive thought that a person holds about something.
attitude
belief
desire
feeling
Question 4: __________ portrays the “whole person” interacting with his or her environment.
Attitude
Reference group
Lifestyle
Culture
Question 5: When a company adjusts price levels so that it can increase sales volume to levels that match the organization’s expenses, it is said to employ a __________ pricing objective.
Market share
Cash flow
Return on investment
Survival
Question 6: The relationship is built with a customer over a long period of time and fora long time is called __________
Customer experience management
Consumer life time value
Customer life time value
Consumer experience management
Question 7: A firm may decide that all packages are to be similar or include one major element of the design. This approach to promote an overall company image is called __________
Family extension.
Family packaging.
Overall packaging.
Package extension.
Question 8: Which of the following would be the best illustration of a subculture?
A religion.
A group of close friends.
Your university.
A fraternity or sorority.
Question 9: Repeated exposures to information provide greater opportunity for processing and thus the potential for __________.
more profits
more sales
stronger associations
increased brand personality
Question 10: __________ is the tendency to interpret information in a way that will fit our preconceptions.
Selective retention
Cognitive dissonance
Selective distortion
Subliminal perception
