Network television advertising is very expensive The media-14584
Network television advertising is very expensive. The media planner looks both at the total cost of using a medium and at which of the following cost?
This multiple choice question (MCQ) is related to the book/course
vu mgt301 Principles of Marketing.
It can also be found in
vu mgt301 Final Term - Quiz No.25.
Network television advertising is very expensive. The media planner looks both at the total cost of using a medium and at which of the following cost?
Cost per exposure
Cost of premium offers
Cost of the magazine it is using
Opportunity cost
