A sales representative from a software company shows an-14537
A sales representative from a software company shows an accounting firm that a new software package can perform bookkeeping tasks that the firms present package cannot. The accounting firm is most likely in which stage of the organizational buying decision process?
This multiple choice question (MCQ) is related to the book/course
vu mgt301 Principles of Marketing.
It can also be found in
vu mgt301 Final Term - Quiz No.20.
A sales representative from a software company shows an accounting firm that a new software package can perform bookkeeping tasks that the firms present package cannot. The accounting firm is most likely in which stage of the organizational buying decision process?
Problem recognition
Product specification
Product selection
Product purchase
