Product develpers need to think about products and services on-14367
Product develpers need to think about products and services on three levels. Each level adds more customer value. Which one of the following is the most basic level that addresses the question, What is the buyer really buying?
This multiple choice question (MCQ) is related to the book/course
vu mgt301 Principles of Marketing.
It can also be found in
vu mgt301 Final Term - Quiz No.3.
Product develpers need to think about products and services on three levels. Each level adds more customer value. Which one of the following is the most basic level that addresses the question, What is the buyer really buying?
Actual product
Augmented product
Core benefit
Co-branding
