The concept holds that the organization task is to determine the-18037
The __________ concept holds that the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well-being.
This multiple choice question (MCQ) is related to the book/course vu mkt501 Marketing Management. It can also be found in vu mkt501 Final Term - Quiz No.3.
The __________ concept holds that the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well-being.
Integrated marketing
Relationship marketing
Societal marketing
Global marketing