A cigarette ad has a picture of a young man laying on his back-18106
A cigarette ad has a picture of a young man laying on his back and dreamily looking at clouds in the sky. Though not readily obvious to the casual reader, there is a message in the clouds that says “r-e-l-a-x.” This would be an example of which of the following?
This multiple choice question (MCQ) is related to the book/course vu mkt501 Marketing Management. It can also be found in vu mkt501 Final Term - Quiz No.10.
A cigarette ad has a picture of a young man laying on his back and dreamily looking at clouds in the sky. Though not readily obvious to the casual reader, there is a message in the clouds that says “r-e-l-a-x.” This would be an example of which of the following?
Selective distortion
Cognitive dissonance
Selective retention
Subliminal perception