With respect to consumer decision making the is the set of-18103
With respect to consumer decision making, the __________ is the set of strong contenders from which one will be chosen as a supplier of a good or service.
This multiple choice question (MCQ) is related to the book/course vu mkt501 Marketing Management. It can also be found in vu mkt501 Final Term - Quiz No.9.
With respect to consumer decision making, the __________ is the set of strong contenders from which one will be chosen as a supplier of a good or service.
total set
awareness set
consideration set
choice set