Of key interest to marketers are the major informational-18102
Of key interest to marketers are the major informational sources to which the consumer will turn and the relative importance of each. Which of the following would be considered to be an experiential information source?
This multiple choice question (MCQ) is related to the book/course
vu mkt501 Marketing Management.
It can also be found in
vu mkt501 Final Term - Quiz No.9.
Of key interest to marketers are the major informational sources to which the consumer will turn and the relative importance of each. Which of the following would be considered to be an experiential information source?
Consumer-rating organizations.
The mass media.
Acquaintances.
Using the product itself.
