If the aim of the promotion to introduce a new consumer product-18101
If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of __________ in the promotional mix.
This multiple choice question (MCQ) is related to the book/course
vu mkt501 Marketing Management.
It can also be found in
vu mkt501 Final Term - Quiz No.9.
If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of __________ in the promotional mix.
Advertising
Sales promotion
Personal selling
Publicity
