One distinguishing factor between a brand name and a brand mark-18053
One distinguishing factor between a brand name and a brand mark is that a brand name is __________
This multiple choice question (MCQ) is related to the book/course vu mkt501 Marketing Management. It can also be found in vu mkt501 Final Term - Quiz No.4.
One distinguishing factor between a brand name and a brand mark is that a brand name is __________
Creates customer loyalty.
Consists of words.
Identifies only one item in the product mix.
Implies an organization's name.