Which of the following best describes the use of existing strong-18020
Which of the following best describes the use of existing strong brand name to launch a new/modified product?
This multiple choice question (MCQ) is related to the book/course
vu mkt501 Marketing Management.
It can also be found in
vu mkt501 Final Term - Quiz No.1.
Which of the following best describes the use of existing strong brand name to launch a new/modified product?
Brand extension
Brand leveraging
Brand licensing
Multibrands
