Which one of the following tend to market high end goods and-18016
Which one of the following tend to market high end goods and services and are able to use a premium pricing strategy in a specific market segment.
This multiple choice question (MCQ) is related to the book/course vu mkt501 Marketing Management. It can also be found in vu mkt501 Final Term - Quiz No.1.
Which one of the following tend to market high end goods and services and are able to use a premium pricing strategy in a specific market segment.
Followers
Challengers
Leaders
Nichers