A firm may decide that all packages are to be similar or-18111
A firm may decide that all packages are to be similar or include one major element of the design. This approach to promote an overall company image is called __________
This multiple choice question (MCQ) is related to the book/course
vu mkt501 Marketing Management.
It can also be found in
vu mkt501 Final Term - Quiz No.10.
A firm may decide that all packages are to be similar or include one major element of the design. This approach to promote an overall company image is called __________
Family extension.
Family packaging.
Overall packaging.
Package extension.
