When the Marlboro Man was depicted in advertising as a rugged-18078
When the Marlboro Man was depicted in advertising as a rugged outdoor, tough cowboy type, this was done to establish what is called a __________.
This multiple choice question (MCQ) is related to the book/course
vu mkt501 Marketing Management.
It can also be found in
vu mkt501 Final Term - Quiz No.7.
When the Marlboro Man was depicted in advertising as a rugged outdoor, tough cowboy type, this was done to establish what is called a __________.
trademark
brand name
brand personality
psychological approach to advertising
