In a recent agreement with South African Fruit Growers-18164
In a recent agreement with South African Fruit Growers Cooperative, UPS contracted to transport its produce to supermarkets in Great Britain. In marketing terminology, the supermarkets are an example of __________, and the people who buy the fruit are examples of __________.
This multiple choice question (MCQ) is related to the book/course
vu mkt610 Customer Relationship Management.
It can also be found in
vu mkt610 Final Term - Quiz No.5.
In a recent agreement with South African Fruit Growers Cooperative, UPS contracted to transport its produce to supermarkets in Great Britain. In marketing terminology, the supermarkets are an example of __________, and the people who buy the fruit are examples of __________.
Ultimate consumers; organizational buyers
Organizational users; individual users
Broad markets; narrow markets
Organizational buyers; ultimate consumer
