A good service or idea consisting of a bundle of tangible and-18159
A good, service, or idea consisting of a bundle of tangible and intangible attributes that can satisfy consumers is called a:
This multiple choice question (MCQ) is related to the book/course
vu mkt610 Customer Relationship Management.
It can also be found in
vu mkt610 Final Term - Quiz No.5.
A good, service, or idea consisting of a bundle of tangible and intangible attributes that can satisfy consumers is called a:
Commodity
Product
Durable good
Nondurable good
