vu mkt621 Final Term - Quiz No.1
vu mkt621 Advertising & Promotion Quiz
This quiz belongs to book/course code vu mkt621 Advertising & Promotion of vu organization. We have 2 quizzes available related to the book/course Advertising & Promotion. This quiz has a total of 10 multiple choice questions (MCQs) to prepare and belongs to topic Final Term. NVAEducation wants its users to help them learn in an easy way. For that purpose, you are free to prepare online MCQs and quizzes.
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Question 1: All of the following are the components of price, EXCEPT:
List price
Discount
Warranties
Payment mode
Question 2: In which one of the following components, agency analyzes whether message content & presentation will perform as desired or what changes may be required?
Copy research
Media research
Market research
Distribution research
Question 3: What is the task of a copywriter?
Writing ads for different media
Evaluate marketing date
Editing and re writing copy
All of these
Question 4: Which one of the following is a broad set of communication activities used to create and maintain favorable relations between the organization and its publics?
Advertising
Sales Promotion
Public Relation
Publicity
Question 5: Which one of the following is NOT an ingredient of a Promotion mix?
Direct marketing
Sales promotion
Warehousing
Advertising
Question 6: Which one of the following types of advertising promotes products, services or ideas with the expectation of making a profit?
Product advertising
Commercial advertising
Non-commercial advertising
Action advertising
Question 7: Advertising can be used to sell:
Product
Services
Idea
All of these
Question 8: Nestle gave an advertisement, “Nestle’s makes the very best chocolate,” which one of the following claim they have used in this advertisement?
Puffery
Weasel claim
Shock ad
Emotional ad
Question 9: Which one of the following is the basic equation of “VALUE”?
Value = brand image / cost
Value = cost / convenience
Value = cost / loyalty
Value = benefit / cost
Question 10: Which one of the following tools is NOT used to decide 'Advertising Reach'?
Gross Rating Point (GRP)
Program Rating (PR)
Targeting Rating Point (TRP)
Competitive Parity Rating (CPR)
