In which one of the following components agency analyzes whether-18178
In which one of the following components, agency analyzes whether message content & presentation will perform as desired or what changes may be required?
This multiple choice question (MCQ) is related to the book/course vu mkt621 Advertising & Promotion. It can also be found in vu mkt621 Final Term - Quiz No.1.
In which one of the following components, agency analyzes whether message content & presentation will perform as desired or what changes may be required?
Copy research
Media research
Market research
Distribution research