Which one of the following tools is NOT used to decide-18186
Which one of the following tools is NOT used to decide 'Advertising Reach'?
This multiple choice question (MCQ) is related to the book/course
vu mkt621 Advertising & Promotion.
It can also be found in
vu mkt621 Final Term - Quiz No.1.
Which one of the following tools is NOT used to decide 'Advertising Reach'?
Gross Rating Point (GRP)
Program Rating (PR)
Targeting Rating Point (TRP)
Competitive Parity Rating (CPR)
