vu cs701 Mid Term Subjective Solved Past Paper No.2
vu cs701 Theory of Computation Solved Past Papers
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Licensing is an arrangement between two parties, where one party has proprietary rightsprotected by a patent, trademark, or copyright. This requires the licensee to pay a royaltyto the holder of the proprietary rights in return for permission to copy the patent.Licensing has significant value as a marketing strategy to holders of patents.
Benefits:
There are various ways in which a license agreement can give the licensee thepossibility of increasing revenues and profits, and of enlarging market share:?There is often a rush to bring new products onto the market. A license agreement that gives access to technologies which are already established or readily available can make it possible for an enterprise toreach the market faster.
Small companies may not have the resources to conduct the research anddevelopment necessary to provide new or superior products. A licenseagreement can give an enterprise access to technical advances thatwould otherwise be difficult for it to obtain.
A license can also be necessary for the maintenance and development ofa market position that is already well established but is threatened by anew design or new production methods. The costs entailed in followingevents and trends can be daunting, and quick access to a new technologythrough a license agreement may be the best way to overcome thisproblem.
There may also be licensing-in opportunities which, when paired withthe company's current technology portfolio, can create new products,services and market opportunities.
- Europe has only recently become interested in entrepreneurship.
- Risk taking has been discouraged and business failure considered a social disgrace.
- Several changes in the social and political climate have changed this traditional, security conscious culture.
- Exemplifying this new thinking are academics, especially scientists and engineers.
- Today more individuals are emerging in both academic circles and large companies who are look for a challenge.
- New government policies are making it easier to raise money for starting up businesses.
- The U.K. created the Business Expansion Scheme in 1983 to provide capital to new business ventures.
- In France several economic and social factors cause difficulties.
- Venture capital is managed by bankers, who are risk averse.
- 10. Another hurdle is the French contempt for both failure and success.
- 11. Research in Ireland and Sweden has explored the nature of European entrepreneurship.