vu mkt630 Final Term - Quiz No.5
vu mkt630 International Marketing Quiz
This quiz belongs to book/course code vu mkt630 International Marketing of vu organization. We have 5 quizzes available related to the book/course International Marketing. This quiz has a total of 2 multiple choice questions (MCQs) to prepare and belongs to topic Final Term. NVAEducation wants its users to help them learn in an easy way. For that purpose, you are free to prepare online MCQs and quizzes.
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Question 1: Historical data of a firm is sufficient to find which of the following information?
Trends in sales and profit
Trends in sales only
Trends in profit only
Either trends in sales or profit
Question 2: The nature of multi-segments (more than one segment if he/she select) that a marketer selects as a target market is:
Homogeneous
Heterogeneous
Both homogeneous and heterogeneous
Either homogeneous or heterogeneous
