vu mgt211 Mid Term - Quiz No.5
vu mgt211 Introduction To Business Quiz
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Question 1: The actors and forces outside marketing that affect marketing managements ability to build and maintain successful relationship with target customers are called as:
Marketing Environment
Market segmentation
Marketing Mix
Marketing Penetration
Question 2: Which of the following is included in economic factors?
Religion
Value system
Norms
Exchange rate
Question 3: Wages are paid for
Long term
Short term
All of given options
None of given options
Question 4: Communicating information between sellers and potential buyers or others in the channel to influence attitudes and behavior is called __________.
Advertising
Promotion
Publicity
Marketing
Question 5: As the production manager of an engineering firm, you went out and bought a metal cutting machine. What you have purchased can best be classified as
a processed component.
a component part.
raw material.
an industrial product.
Question 6: Which type of sales promotion is used when a manufacturer places one small bottle of shampoo in a clear bag and hangs it from the door of each house in a neighborhood?
A sample
A deal
A premium
An introductory offer
Question 7: Possession utility is provided when:
A good or service is obtained and there is a right to use or consume it.
A product is available where someone wants it.
Someone performs a task for someone else
Someone produces something tangible
Question 8: Which one of the following statements by a company chairman best reflects the marketing concept?
We believe that the marketing department must organise to sell what we produce.
We try to produce only high quality, technically efficient products.
We try to encourage company growth.
We have organised our business to make certain that we satisfy customer needs.
Question 9: Physical distribution is a channel to make availability of __________ from producer to consumer.
Finished goods
Work in process
Raw material
All of the given option
Question 10: Specifications of a product relate to the:
Physical characteristics and level of quality
Types of service that are provided along with the product
Financing available with the product
Types of competitors offering a similar product
