Which one of the following is FALSE about the requirements for-17660
Which one of the following is FALSE about the requirements for successful segmentation?
This multiple choice question (MCQ) is related to the book/course
vu mgt603 Strategic Management.
It can also be found in
vu mgt603 Final Term - Quiz No.15.
Which one of the following is FALSE about the requirements for successful segmentation?
Segments are measurable and identifiable
Segments are accessible and actionable
Segments should be homogeneous
Segment is large enough to be profitable
