Which one of the followings is TRUE about two different market-17658
Which one of the followings is TRUE about two different market segments?
This multiple choice question (MCQ) is related to the book/course vu mgt603 Strategic Management. It can also be found in vu mgt603 Final Term - Quiz No.15.
Which one of the followings is TRUE about two different market segments?
They can be served with the same marketing strategy
They usually require different marketing strategies
They are always in different geographic locations
There is heterogeneity within the segment in its needs