Which one of the following is the basic equation of VALUE-18185
Which one of the following is the basic equation of “VALUE”?
This multiple choice question (MCQ) is related to the book/course
vu mkt621 Advertising & Promotion.
It can also be found in
vu mkt621 Final Term - Quiz No.1.
Which one of the following is the basic equation of “VALUE”?
Value = brand image / cost
Value = cost / convenience
Value = cost / loyalty
Value = benefit / cost
