MKIS Marketing Information system is a type of Information-02424
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vu mth718 Topics in Numerical Methods.
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vu mth718 Mid Term Solved Past Paper No. 14.
Discuss its basic objectives and types of marketing information?
MKIS is a type of Information System that helps the firm to achieve following objectives:o Identification of customers for firm's products and services.
- o Development of those products and services to meet customers' needs
- o Promotion of the products and services, and
- o Provision of after sale customer support
Types of Marketing Information
Every information system is designed to capture some sort of information. Information requirements need to be defined before the systems are made. While designing marketing information system, following types of information should be designed.
Marketing Intelligence
Information flowing from environment into the environmento Internal Information - gathered within the firm
Marketing Communication
Info flowing from firm to external environment
An MKIS help in proper management and dissemination of all three kinds of information.
