Discuss any five benefits of Marketing IS-02236
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vu mth202 Discrete Mathematics.
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vu mth202 Mid Term Solved Past Paper No. 1.
Question 1: Discuss any five benefits of Marketing IS?
Answer:
MKIS helps organizations in efficient channel management. Following can be identified as some of the benefits of MKIS.
- Customer profiles need to be maintained focusing on their habits and spending patterns. MKIS helps in maintaining these profiles.
- Information on what competitors have been up to is also critical marketing information. This should not be taken as espionage on competitors.
- Forecasts of demand are also a critical part of marketing analysis. MKIS helps in achieving this as well.
- Field sales can also be monitored where sales agents are used to market products.
- Customers can be quickly updated based on their information kept in MKIS.
- Dealers involved in sale of product can also be monitored to help enhance revenue's
