Adding new but unrelated products or services for appealing-17555
Adding new but unrelated products or services for appealing present customers is known as:
This multiple choice question (MCQ) is related to the book/course
vu mgt603 Strategic Management.
It can also be found in
vu mgt603 Final Term - Quiz No.5.
Adding new but unrelated products or services for appealing present customers is known as:
Forward integration
Backward integration
Conglomerate diversification
Horizontal diversification
