Discuss information requirements at different levels of-02349
This subjective question is related to the book/course
vu mth718 Topics in Numerical Methods.
It can also be found in
vu mth718 Mid Term Solved Past Paper No. 7.
Question 1: Discuss information requirements at different levels of Management in marketing information System?
Answer:
Management Levels in MKIS
MKIS should cater for information requirements at each level, for instanceStrategic Level
- Formulation of new sales products, and identifying new sales opportunities.
- Planning support for new products and services
- Monitoring competitors
Knowledge Level
- Market analysis based on demographics and customer behavior
Management level
- Sales performance analysis is required to monitor how to enhance sales and address related issues.
- Sales staff analysis is important to see how much of the sales portion has been contributed by each of the employees.
Operational Level
- Taking comments from customers for measuring satisfaction is a responsibility of the managerial level.
- Tracking sales, processing orders and customer support
