What are four stages of AIDA plan Describe briefly-01647

Online Quiz This subjective question is related to the book/course vu hrm627 Human Resource Development. It can also be found in vu hrm627 Mid Term Solved Past Paper No. 1.

Question 1: What are four stages of AIDA plan. Describe briefly
Answer:

One way to organize persuasive messages is the AIDA plan, which is of four stages:

  1. Attention
  2. Interest
  3. Desire
  4. Action

In the attention stage, you convince the reader that you have something interesting or useful for him. In interest stage you explain how your message is related to your reader. In the desire stage you provide relevant evidence to prove your claim drawing attention to any enclosures. And in the action stage you close the message with an action ending that suggests a specific action the reader may take.


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