While entering into the international market the companies-01111

Online Quiz This subjective question is related to the book/course vu eco401 Economics. It can also be found in vu eco401 Mid Term Solved Past Paper No. 4.

Question 1: While entering into the international market the companies usually have strategic planning process. What should be considered in the strategic planning?
Answer:

Strategic Planning offers ideas on how to match the organization's design to its products and capabilities, goals and resources. This process is much easier to execute once you have obtained a basic knowledge of exporting value-added food products, understand the marketing research process, and analyzed the elements of the marketing mix. Proper organization, both internally and externally, allow the firm to become more efficient in its operations and expansion.

After the information the first step in building a successful export strategy is determining the firm's readiness to export. The following are guidelines on preparing an export business plan, developing export marketing skills, designing a template for an export marketing plan and considering marketing tools prior to engaging directly in promotional activities.


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